Marketing is a mix of different techniques and tools. These include public relations, advertising, websites, promotions, branding devices, point of sale, strategic alliances and direct mail. These tools are brought together to gain positive results for your business.

Josh Posh works with you to select the most appropriate elements to promote your business and then works with you to develop ways to execute them.

Marketing tools

Josh Posh utilises a range of marketing tools to gain effective results. Here are some of the devices we may use in the creation of a successful marketing campaign:

Media relations – Enabling your business/ product/ service to gain a presence in the media through effectively communicating your message to the press.

Promotions – Incentives to encourage your existing customers to take a desired course of action (eg. Make a purchase, increase their spend, try new products).

Advertising – A paid medium to relay a message to your existing or potential customer base.

Website – An electronic medium that relays your message to the public.

Branding tools – Items that include your logo and message eg. Staff uniforms, carrier bags, business cards etc and reinforce your brand identity.

Point of sale – Promotion information placed at your point of sale to relay a message to your customer base.

Strategic alliances – A relationship formed with a related, non-competitive organisation to communicate to each other’s customer base and therefore generate additional income for both parties.

Direct mail – Promotional literature that is sent to a targeted location to generate a response from your target market.